The influence of technology has grown beyond all
expectations; news, music, socializing, and almost all aspects of life have
been altered using technology. One of the most important business changes that
technology has influenced is the perception of customers. The example I have
selected is that of the newly released iPhone 6 and iPhone 6+. It has sold a
record 10 million phones in the first weekend since its release. A total of 9
(yes, single digit 9) phones have been officially reported to Apple about bending
in pockets in the past week. Though only 9 in 10 million phones have bent,
public perception (with the help of social media) is convinced the phone is
fragile and a poor product. Overall, the effect of social media on business is
beneficial for users because product issues become more transparent, but
sometimes the information may be misconstrued by the mass amount of people
sharing the information.
http://money.cnn.com/2014/09/25/technology/mobile/iphone-bend/index.html